What is Chartlytics?


Purpose of Chartlytics

A company focused on helping all people attain accelerated behavior change and realize their full learning potential. 


Definition of Chartlytics

A system for precisely pinpointing and recording behavior, using a Standard Celeration Chart for making decisions, and using repeated problem solving to help learners experience effective and efficient learning outcomes..

What Chartlytics does

A web application offering various components necessary for successfully pinpointing, recording, and displaying behavior while also problem solving effective solutions. In addition to the structured process for managing, monitoring, analyzing, and communicating behavior change, Chartlytics also offers content in the form of practice materials and programs designed to help learners achieve fluency in a variety of critical domains (e.g., academics, language, social skills, music).

Chartlytics runs on any computer and users access it from the web. Additionally, Chartlytics has been optimized for tablets facilitating mobile access.

How Chartlytics works

1. The first step of the Chartlytics process involves creating a precise measure for  behavior, called a pinpoint. Pinpoints allow an organization or individual to develop a catalog of behaviors selected for change. Users can group pinpoints into categories thus enhancing organizational efficiency.


2. The second step involves recording behavior with a standard, absolute, and universal measure - frequency. Chartlytics allows users to also record duration, latency, or count only of a pinpoint. Chartlytics has data recording devices and applications in development which will ease the burden of using paper and pencil recording systems.

3. After pinpointing and recording important behavioral targets, Chartlytics leverages the most powerful display for times series behavior, the Standard Celeration Chart or SCC. Ratio charts (like the SCC) provide different information than linear charts (like the graphs everyone else uses). Also, like an electrocardiogram employed by medical professionals Standard Celeration Chart users experience true consistency and uniformity when viewing data. Therefore, Chart readers have access to standard visual patterns of behavior leading to enhanced quality of decision making. With increased effectiveness of data decision making, the efficiency and economy of change outcomes increase.


4. The fourth steps used in Chartlytics, repeated problem solving, means carefully evaluating different interventions. If an intervention or program does not work, the chart user can make a note in the program and try something different. The Standard Celeration Chart and the performer worksheet show all of the interventions attempted and how well they worked. The record of interventions and notes display an elaborate account of attempts to resolve a problem.

Why Chartlytics makes life better

Progress: The four steps of Chartlytics standardize a difficult process: pinpointing and recording behavior, discerning progress or the lack thereof, and evaluating change interventions. The orderly process established by Chartlytics elevates all users to a highly competent level of data management and discovery.

Communication: Different people want to see a learner’s progress. People include the learner him or herself, parents, teachers, and supervisors. Chartlytics grants different levels of access to people keeping all team members appraised of present levels of progress and future directions.

Content: An extensive body of practice materials vetted through a scientific analysis of effective practice construction guidelines means users have access to a wide array of materials that promote robust change. All users can share their materials or keep their local curricula in an organized structure within Chartlytics.


We desperately need standards


At Chartlytics, we aim to make the world a better place. We have crafted our business to provide a service focused on changing and improving behavior. People access Chartlytics for different reasons. We have many teachers on board who want their students to not just get better grades but truly master the content. We also have a number of behavior analysts skilled at applying the laws of behavior to help children and adults overcome their disabilities. And we have a growing number of people who just want to better themselves with different types of self improvement projects. When the previously mentioned people succeed, Chartlytics thus makes it mark.

Chartlytics’s arsenal of services covers many areas: the Standard Celeration Chart, pinpointing behavior, enhanced communication systems, practice material library, a behavior bank, and more. But at the core of Chartlytics, what makes it really tick, may surprise some people. Namely, Chartlytics relies on standards. 


Think about the order in human endeavors like business, science, and even social clubs. Order emanates from standards. Business have standard in commerce like money. And science has many standards for measurement (e.g., units for weight, length, time). How would business operate without a standard currency? How would science work without standard units of measurement?

Not so well.

A standard “is a criterion, unit of reference, model, or process approved or accepted as correct by common consent, established custom, or recognized authority” (Schmid, 1976). Standards facilitate access to a common scale and frame of reference. For example, standards transformed the New York subway from confusion and chaotic system into one of clarity and dependable utility. 

In 1976 Schmid delivered a wonderfully informational piece on standards. In his presentation he listed 5 reasons why everyone should use standards. He said:

“1. They serve as important guides in maintaining uniformity and consistency for many repetitive and recurring procedures.

2. They represent an important educational tool by facilitating the training and indoctrination of new employees, thereby relieving the supervisory staff of time and effort.

3. They can be helpful in enhancing the quality of work by developing procedures based on experience, collaboration, and consensus.

4. They can reduce costs by increasing the efficiency and economy of basic procedures.

5. Standards represent a distillation of experience which can be retained and perpetuated without dissipating time and energy in constantly retracing or reinventing certain procedures.” (p. 75-76).

Unpacking Schmid’s message makes one wonder why everyone doesn’t go out and find a standard and give it a big hug. We certainly have at Chartlytics!

1. People who learn how to create pinpoints have a system for always selecting behavior in a consistent and productive manner.

2. New people learning how to help others master and become fluent with content can learn a systematic practice routines quickly and efficiently.

3. Once people become proficient with the Standard Celeration Chart they can make decisions with less errors, more speed, and more effectiveness. 

4. Greatly reduced expenditures go to training because once people learn Chartlytics they can quickly teach others. A community of people rallying around standard procedures and standard measures allows users to harness the full power of the science of performance improvement and measurement.

5.When an organization learns how to successfully foster positive change experiences, even one in that system benefits from the shared knowledge of the discovery.

No standards? Prepare for distress and frustration

Take what Schmid said in his five reasons above stating why standards work. People that don’t embrace standards live in a world ruled by the inconsistent procedures, recurring problems, lengthy and involved indoctrination procedures, high training expenses, and a lack of institutional knowledge. Who wants any of that? 

At Chartlytics we hope you join us learning how to use standards to help people achieve their personal goals of performance and learning improvement.


Schmid, C. F. (1976). The Role of Standards in Graphic Presentation. In Graphic Presentation of Statistical Information: Papers Presented at the 136th Annual Meeting of the American Statistical Association (pp. 69-78). Boston, MA:U.S. Department of Commerce.

How to use the pinpoint+ generator


We have written about the importance of pinpoints before. Now let’s say you want to create one? Chartlytics offers you an easy to follow pinpoint+ generator. 

1. In the Chartlytics main window choose pinpoints.

2. The click on the green box that says “New Pinpoint.”

3. The pinpoint+ generator (pinpoint plus a learning channel) allows a user to walk through the steps of creating a pinpoint. Users who want to enter their own measurements targets can insert the name in the field that says “Pinpoint Name (user selected).”

Users who follow the pinpoint+ generator will see the name of the pinpoint they selected in the “Pinpoint Name” field.

4. Pinpoints have two options as a goal, acceleration or deceleration. Select the goal type.

5. The Measurement Type allows users to choose among four different types of measures: frequency, duration, latency, or count only.

6. The “Measurement Recurrence” refers to how often a user measures the pinpoint. If measures occur between 2 and 7 days a week select Daily. Measures that occur only once week fall under Weekly. And measures taking place once a month appear best with a Monthly recurrence. The measurement recurrence will generate a daily weekly, or monthly chart. And the Measurement Type also determines which kind of chart will appear. Frequency, latency, and duration produce Per Minute charts while Count Only lead to Count Only charts.

Users can also fill in the defaults which saves time. For example, entering the Counting Time defaults results in the counting time always filled in to the user’s specifications. Additionally, the Pinpoint Acel and Decel Aims will create an aim star and aim band on the chart.

7. The aggregate type applies to how the user wishes to see the recorded data displayed on the chart. Each option offers a different view of the data. See the knowledge base article “Options (Data display options)” for a full explanation of what each data display feature does.

The Category Path selection offers another alternative for systematically ordering information. Users may create categories in the Pinpoints window. After the creation of categories selected pinpoints will appear under those categories making it easier to assign pinpoints to a grouped area of behavior (e.g., reading, math, social skills).

After successfully entering all of the data users will see a review of the selected information. Users can accept the current pinpoint by choosing the green button that says Complete or going back and editing information by clicking on the orange button “Prev.”

After successfully creating the pinpoint+ users may assign the points to Performers. 

And now the fun can begin!

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